There is no legal commitment for the Dragons or producers of the show to fulfil their offers. The Dragons often ridicule contestants, on grounds that vary widely, but especially for over-valuation of their respective enterprises.
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This concluding phase may range from a few minutes if the Dragons do not perceive the business plan as credible, to much longer when complex conditions are negotiated.
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(However, on one occasion in series 4, Peter Jones continued to question an entrepreneur after his own declaration). However, for this to occur, the contestant usually has to agree to relinquish a larger share in their business than they had first planned.Ī Dragon who, having heard the pitch, does not wish to invest, must declare themselves "out", implying that they leave the discussion. This can lead to the contestant receiving the financial backing of more than one Dragon, with the benefit of a broader range of expertise.
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Dragons can also offer a percentage of the money requested if they do not wish to commit the full amount, leaving the other Dragons free to do the same. If the Dragons see potential in the business idea or product, negotiations then take place around the amount of equity on offer, with the contestant having the opportunity to negotiate further, accept any offers, or simply walk away. In exchange for the investment, the contestants offer equity in their business, the percentage of which is also stipulated at the beginning of the pitch. The rules stipulate that if they do not raise at least this amount from one or more Dragons, then they would leave with nothing. As part of their opening pitch, they are required to specify the amount of money they require from the Dragons.
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The programme has been produced by BBC Studios Factual Entertainment Productions and co-produced with Sony Pictures Television International (Which owns the format) and was first broadcast on BBC Two on 4 January 2005, and since 2021, it has been broadcast on BBC One. The format of the show is owned by Sony Pictures Television and is based on the original Japanese programme, which has been sold around the world. Sony Pictures Television International (in-credit only)īBC HD ( simulcast with BBC Two, 2009–2013)ĭragons' Den is a British television programme, presented by Evan Davis. Old Granada Studios (OGS) (2018–present) īBC Studios Factual Entertainment Productions